DirecTV just announced something that will completely change how you watch television, and it’s either brilliant or terrifying, depending on your perspective.
The satellite TV giant revealed it’s partnering with AI company Glance to replace your boring screensaver with personalized shopping experiences featuring you, your family, and even your pets in custom AI-generated scenes.
“Whether its sparking creativity in a family room using Glance’s AI looks on TV, or creating an AI feed of your favorite sports leagues on your idle-screens, or helping your kids discover their next dream vacation, or letting your partner instantly select a brand & reimagine themselves in the brand catalog right from their living-room TV itself, Glance AI makes it all come alive,” said Naveen Tewari, CEO & Founder, Glance, in the announcement.
Future perfect?
Starting next year on DirecTV Gemini devices, this is the plan. After 10 minutes of TV inactivity, instead of seeing Google wallpapers like you do now, your screen turns into an AI-powered shopping carousel where you can literally insert yourself into purchase-ready scenarios. Welcome to the future, where your living room becomes a personalized retail showroom.
Connected television has become integrated with online shopping services and offline retail outlets, creating what privacy advocates warn is a “seamless commercial and entertainment culture” through shoppable ad formats incorporated directly into programming content.
Life in the living room
DirecTV isn’t just experimenting with futuristic advertising, it knows what plays. The company won an Emmy last year for its pause ad format and reports that programmatic campaigns show response rate increases of up to 50% since they launched these capabilities back in June.
The broader implications extend beyond individual privacy concerns to questions about the commercialization of domestic spaces. Connected TV has become the fastest-growing medium for political ads, enabling what researchers warn could be “millions of personalized, manipulative and highly targeted political ads” without transparency or oversight.
As DirecTV prepares to launch this AI-powered advertising system, viewers face a new reality where their most personal spaces become active commercial environments. The traditional boundary between entertainment and advertising in the home isn’t just blurring, it’s disappearing, replaced by AI that literally puts your face on products it wants you to buy. Will it work? The odds look good. The question is whether we’re ready for living rooms that know us this well.
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