Any product backed by retired NFL quarterback Tom Brady draws attention. Aescape is counting on that recognition after inking a deal with the football legend for its robotic AI massage system.
Aescape will leverage Brady’s “pliability protocols” — methods that emphasize softening and lengthening muscles — into its technology. The AI massage system will be available to everyone, not just professional athletes.
Brady’s new role is chief innovation officer.
Bringing robotic massages ‘to the masses’
Speaking on Fox Business on Oct. 1, Brady said he has always been passionate about recovery, health, and wellness. He called it a “lifelong dream” to bring the methods he relied on during 23 NFL seasons to a wider audience.
Brady started his TB12 health and wellness business in 2013, focusing on muscle work, pliability, and body treatments that he incorporated into his daily routine throughout his playing career. He noted that the one-to-one business model in wellness is challenging to scale.
Brady said he believed that engineering and robotics could create a software-powered device that would make recovery accessible “to the masses,” potentially changing the world.
Health and wellness, he added, are about maintaining pliable and fully functioning muscles throughout life. If people do that, it could help reduce the chronic injuries they face, he explained.
Brady described the partnership with Aescape as “a match made in heaven.” However, he skirted a question about whether AI robotic massages can ever replace those done with human intuition.
How the robotic massage system works
The Aescape system uses four overhead sensors to capture 1.2 million data points before providing a customized massage. It scans the body with cameras, displays a 3D image on a touchscreen, and offers a pressure controller so users can adjust intensity, said founder and CEO Eric Litman, who also appeared on Fox.
“It’s really all about making a massage that is distinctly designed for you,” Litman said.
A full body Aescape massage is available for as little as $30 for 30 minutes in several locations, Litman said. The device is also available at “a substantially higher price point,’’ he said.
If he were still playing, Brady said he would use the machine on his throwing arm. “I want this to be in every locker room, in every training room, in every fitness facility all around the world.”
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