The first battle between humans and AI was always going to play out on the internet, and a new report has been keeping score.\u00a0<\/p>\n
In late 2024, AI was briefly responsible for more published articles on the open web than humans, according to new research<\/a> conducted by SEO firm Graphite. While that shift strikes at the heart of researchers\u2019 worst fears<\/a>, the report shows a slight reset with human and AI articles now roughly 50-50.\u00a0<\/p>\n Graphite analyzed 65,000 English-language URLs from the open source database Common Crawl and used Surfer\u2019s AI content detector to identify the writing source of articles or listicles published between January 2020 and May 2025. An article was labeled AI-generated if 50% or more of its content was identified as written by AI.\u00a0<\/p>\n The results were startling: As of November 2024, 50.3% of new web articles were generated primarily by AI. However, before the dawn of ChatGPT, that number was just 5%.\u00a0<\/p>\n Despite the surge in automation, search engines still favor a human touch. Graphite\u2019s companion report<\/a> on search and large language models found that \u201c86% of the top-ranking pages in Google Search are still human,\u201d compared to \u201conly 14% that are AI-generated.\u201d Among AI assistants like ChatGPT and Perplexity, the ratio is nearly identical: 82% human to 18% AI.<\/p>\n That gap suggests large-scale generative publishing has hit a ceiling. \u201cThe share of AI-generated articles has plateaued since May 2024,\u201d Graphite\u2019s researchers noted, \u201cas publishers and SEO teams discover that algorithmic volume doesn\u2019t guarantee visibility.\u201d<\/p>\n Rather than a full takeover, Graphite describes the moment as a rebalancing of the content ecosystem. \u201cIt\u2019s becoming a symbiosis more than a dichotomy,\u201d said Alex Svanevik, a contributor to the company\u2019s Five Percent research series. \u201cThe most effective publishers are integrating AI into human workflows rather than replacing them outright.\u201d<\/p>\n Even with the scales evenly balanced, AI writing is reshaping the digital content ecosystem<\/a>. Graphite estimates that more than 10 billion new AI-generated pages have been published since 2023. This veritable tsunami of machine-generated prose could significantly augment data quality for everything from SEO to model training, echoing the analysts\u2019 fears that the snake will indeed choke on its own tail.\u00a0<\/p>\n If visibility continues to be the metric by which content is valued, it\u2019s fair to hope that substance will win out over volume. As the report concludes: \u201cAI may have surpassed humans in content creation, but it has not yet surpassed them in impact.\u201d\u00a0<\/p>\n AI may be the technology of the decade, but a new<\/strong> $500 million initiative<\/strong><\/a> aims to keep humans at the heart of it.<\/strong><\/p>\n The post AI Now Writes Half of the Internet, but Still Ranks Behind Humans<\/a> appeared first on eWEEK<\/a>.<\/p>","protected":false},"excerpt":{"rendered":" The first battle between humans and AI was always going to play out on the internet, and a new report has been keeping score.\u00a0 In late 2024, AI was briefly responsible for more published articles on the open web than humans, according to new research conducted by SEO firm Graphite. While that shift strikes at […]<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-5420","post","type-post","status-publish","format-standard","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/cybersecurityinfocus.com\/index.php?rest_route=\/wp\/v2\/posts\/5420"}],"collection":[{"href":"https:\/\/cybersecurityinfocus.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cybersecurityinfocus.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/cybersecurityinfocus.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=5420"}],"version-history":[{"count":0,"href":"https:\/\/cybersecurityinfocus.com\/index.php?rest_route=\/wp\/v2\/posts\/5420\/revisions"}],"wp:attachment":[{"href":"https:\/\/cybersecurityinfocus.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=5420"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cybersecurityinfocus.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=5420"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cybersecurityinfocus.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=5420"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}Human writing still matters<\/h2>\n
Visibility vs. volume<\/h2>\n