DirecTV just announced something that will completely change how you watch television, and it\u2019s either brilliant or terrifying, depending on your perspective.<\/p>\n
The satellite TV giant revealed it\u2019s partnering with AI company Glance to replace your boring screensaver with personalized shopping experiences featuring you, your family, and even your pets in custom AI-generated scenes.<\/p>\n
\u201cWhether its sparking creativity in a family room using Glance\u2019s AI looks on TV, or creating an AI feed of your favorite sports leagues on your idle-screens, or helping your kids discover their next dream vacation, or letting your partner instantly select a brand & reimagine themselves in the brand catalog right from their living-room TV itself, Glance AI makes it all come alive,\u201d said Naveen Tewari, CEO & Founder, Glance, in the announcement<\/a>.<\/p>\n Starting next year on DirecTV Gemini devices, this is the plan. After 10 minutes of TV inactivity, instead of seeing Google wallpapers like you do now, your screen turns into an AI-powered shopping carousel where you can literally insert yourself into purchase-ready scenarios. Welcome to the future, where your living room becomes a personalized retail showroom.<\/p>\n Connected television has become integrated with online shopping services and offline retail outlets, creating what privacy advocates warn is a \u201cseamless commercial and entertainment culture\u201d through shoppable ad formats incorporated directly into programming content.<\/p>\n DirecTV isn\u2019t just experimenting with futuristic advertising, it knows what plays. The company won an Emmy last year for its pause ad format<\/a> and reports that programmatic campaigns show response rate increases of up to 50% since they launched these capabilities back in June.<\/p>\n The broader implications extend beyond individual privacy concerns to questions about the commercialization of domestic spaces. Connected TV has become the fastest-growing medium for political ads, enabling what researchers warn could be \u201cmillions of personalized, manipulative and highly targeted political ads\u201d without transparency or oversight.<\/p>\n As DirecTV prepares to launch this AI-powered advertising system, viewers face a new reality where their most personal spaces become active commercial environments. The traditional boundary between entertainment and advertising in the home isn\u2019t just blurring, it\u2019s disappearing, replaced by AI that literally puts your face on products it wants you to buy. Will it work? The odds look good. The question is whether we\u2019re ready for living rooms that know us this well.<\/p>\n If you want to get away from the TV for a while, here are the best AI-powered tools for gardeners<\/a>.\u00a0<\/strong><\/p>\n The post DirecTV\u2019s AI Screensavers Turn Your Family Into Ads<\/a> appeared first on eWEEK<\/a>.<\/p>","protected":false},"excerpt":{"rendered":" DirecTV just announced something that will completely change how you watch television, and it\u2019s either brilliant or terrifying, depending on your perspective. The satellite TV giant revealed it\u2019s partnering with AI company Glance to replace your boring screensaver with personalized shopping experiences featuring you, your family, and even your pets in custom AI-generated scenes. \u201cWhether […]<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-5377","post","type-post","status-publish","format-standard","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/cybersecurityinfocus.com\/index.php?rest_route=\/wp\/v2\/posts\/5377"}],"collection":[{"href":"https:\/\/cybersecurityinfocus.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cybersecurityinfocus.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/cybersecurityinfocus.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=5377"}],"version-history":[{"count":0,"href":"https:\/\/cybersecurityinfocus.com\/index.php?rest_route=\/wp\/v2\/posts\/5377\/revisions"}],"wp:attachment":[{"href":"https:\/\/cybersecurityinfocus.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=5377"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cybersecurityinfocus.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=5377"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cybersecurityinfocus.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=5377"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}Future perfect?<\/h2>\n
Life in the living room<\/h2>\n