The entertainment industry is once again feeling anxious about AI.<\/p>\n
This time, the tension centers on OpenAI\u2019s Sora 2, a video generator capable of producing hyper-realistic clips from just a few words. Unlike earlier curiosities that sparked fascination more than fear, Sora 2 has triggered swift backlash from the very people who make movie magic \u2014 and reignited long-standing debates over control, consent, and compensation.<\/p>\n
Tensions flared when Creative Artists Agency (CAA), one of Hollywood\u2019s most powerful talent firms, warned that Sora 2 \u201cexposes our clients and their intellectual property to significant risk,\u201d urging that the misuse of such tools could have consequences far beyond entertainment.<\/p>\n
It went on to directly challenge OpenAI\u2019s intentions, asking, \u201cThe question is, does OpenAI and its partner companies believe that humans, writers, artists, actors, directors, producers, musicians, and athletes deserve to be compensated and credited for the work they create?\u201d<\/p>\n
The news comes two weeks after Whoopi Goldberg and Emily Blunt expressed concern about AI-generated actress Tilly Norwood<\/a>.<\/p>\n CAA was clear<\/a> about what it expects, stating that \u201cControl, permission for use, and compensation is a fundamental right of these workers. Anything less than the protection of creators and their rights is unacceptable.\u201d<\/p>\n They aren\u2019t the only agency taking a stand. Rival agency WME has already taken a more direct step, explicitly telling its agents that it has \u201cnotified OpenAI that all WME clients be opted out of the latest Sora AI update.\u201d<\/p>\n The Motion Picture Association CEO Charles Rivkin said in an Oct. 6 statement<\/a> that OpenAI \u201cmust acknowledge it remains their responsibility \u2014 not rightsholders\u2019 \u2014 to prevent infringement on the Sora 2<\/a> service,\u201d urging the company to \u201ctake immediate and decisive action to address this issue.\u201d<\/p>\n The issue becomes even more emotionally charged when it involves late stars<\/a>. Family members of Robin Williams and George Carlin have spoken out, expressing outrage and heartbreak over AI-generated deepfakes<\/a> of their loved ones.<\/p>\n In a blog post titled \u201cSora Update #1<\/a>\u201d, OpenAI CEO Sam Altman acknowledged the mounting criticism. He said the company will soon give rightsholders \u201cmore granular control over generation of characters\u201d and plans to share revenue with creators who allow their characters to be used.<\/p>\n \u201cWe want to apply the same standard towards everyone, and let rightsholders decide how to proceed,\u201d Altman wrote. He also admitted there could be \u201csome edge cases of generations that get through that shouldn\u2019t,\u201d but pledged to move quickly to improve the system.<\/p>\n Altman added that the company will experiment with revenue-sharing for rightsholders: \u201cWe are going to try sharing some of this revenue with rightsholders who want their characters generated by users.\u201d<\/p>\n Altman concluded his post by asking for patience, promising rapid iteration: \u201cPlease expect a very high rate of change from us; it reminds me of the early days of ChatGPT.\u201d<\/p>\n However, for a nervous Hollywood, which has seen clips of copyrighted characters from SpongeBob<\/a> SquarePants to Pok\u00e9mon circulate online, the initial damage is done, and the demand for stronger legal guardrails remains front and center.<\/p>\n Discover how <\/strong>OpenAI\u2019s Sora 2 is pushing Hollywood\u2019s limits<\/strong><\/a> \u2014 and how studios, creators, and rights holders are scrambling to regain control and demand compensation.<\/strong><\/p>\n The post Hollywood Is Mad at OpenAI Again<\/a> appeared first on eWEEK<\/a>.<\/p>","protected":false},"excerpt":{"rendered":" The entertainment industry is once again feeling anxious about AI. This time, the tension centers on OpenAI\u2019s Sora 2, a video generator capable of producing hyper-realistic clips from just a few words. Unlike earlier curiosities that sparked fascination more than fear, Sora 2 has triggered swift backlash from the very people who make movie magic […]<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-5293","post","type-post","status-publish","format-standard","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/cybersecurityinfocus.com\/index.php?rest_route=\/wp\/v2\/posts\/5293"}],"collection":[{"href":"https:\/\/cybersecurityinfocus.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cybersecurityinfocus.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/cybersecurityinfocus.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=5293"}],"version-history":[{"count":0,"href":"https:\/\/cybersecurityinfocus.com\/index.php?rest_route=\/wp\/v2\/posts\/5293\/revisions"}],"wp:attachment":[{"href":"https:\/\/cybersecurityinfocus.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=5293"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cybersecurityinfocus.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=5293"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cybersecurityinfocus.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=5293"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}Hollywood\u2019s gatekeepers fight back<\/h2>\n
OpenAI\u2019s response: Change is coming<\/h2>\n